Consumer Update: It’s Broken

http://thedmrefugees.wordpress.com/2009/12/02/consumer-update-its-broken/

David Mermelstein, the CEO of Croton, a New Jersey-based company that’s been selling timepieces for more than 130 years, recently wrote this about his employees on the WatchGeeks.net website following a holiday sale at his workplace: “I know it was Thanksgiving weekend and they would have loved to spend time with their families, but loyal as they are, they were here to put on a great show. I am blessed to have a staff as I have.” Even cursory glances at the website, where watch aficionados gather to discuss new products, have proven that Mermelstein’s company consistently does all it can to rectify customer problems even as other, more highly publicized watch companies fail to do so time and again.

Yes, the Merm stands by his products. I can give first hand testimony.
While I do not care for his designs, he's ethical.

I can second that.